Human Tech - The Scientific Discipline Of Storytelling Visually Explained
November 1, 2014
I conduct maintain latterly come upwards across this beautiful visual entitled " The Science of Storytelling" as well as was actually taken aback past times about of the stats it included. These stats come upwards inward the context of highlighting the importance of storytelling inward marketing exactly for me I sentiment them from an educational activity advantage point. for instance, inward comparing alongside words, the human encephalon has the mightiness to procedure images threescore times faster.This shows how much our brains crave the visual component. Also, a bulk of 92% of consumers desire brands to build ads that experience similar a story. You likely conduct maintain already noticed this tendency on YouTube, as well as thus many brands straight off are marketing video ads in the cast of stories narrated past times a given character. But why produce nosotros tend to favour stories as well as how does storytelling impact our brain?
This is what this department from the infographic below tries to explain.
How Storytelling affects the brain
1- Neutral Coupling
H5N1 even out activates parts inward the encephalon that allows the listener to plough the even out inward to their ain ideas as well as experience cheers to a procedure called neutral coupling.
2- Mirroring
Listeners volition non alone experience the similar encephalon action to each other, exactly besides to the speaker.
3- Dopamine
The encephalon releases dopamine into the arrangement when it experiences an emotionally-charged event, making it easier to recall as well as alongside greater accuracy.
4- Cortex activity
When processing facts, 2 areas of the encephalon are activated (Broca’s as well as Wernicke’s area). H5N1 well-told even out tin strength out engage many additional areas, including the motor cortex, sensory cortex, as well as frontal cortex.
Here is the total infographic.
Source: onespot
I conduct maintain latterly come upwards across this beautiful visual entitled " The Science of Storytelling" as well as was actually taken aback past times about of the stats it included. These stats come upwards inward the context of highlighting the importance of storytelling inward marketing exactly for me I sentiment them from an educational activity advantage point. for instance, inward comparing alongside words, the human encephalon has the mightiness to procedure images threescore times faster.This shows how much our brains crave the visual component. Also, a bulk of 92% of consumers desire brands to build ads that experience similar a story. You likely conduct maintain already noticed this tendency on YouTube, as well as thus many brands straight off are marketing video ads in the cast of stories narrated past times a given character. But why produce nosotros tend to favour stories as well as how does storytelling impact our brain?
This is what this department from the infographic below tries to explain.
How Storytelling affects the brain
1- Neutral Coupling
H5N1 even out activates parts inward the encephalon that allows the listener to plough the even out inward to their ain ideas as well as experience cheers to a procedure called neutral coupling.
2- Mirroring
Listeners volition non alone experience the similar encephalon action to each other, exactly besides to the speaker.
3- Dopamine
The encephalon releases dopamine into the arrangement when it experiences an emotionally-charged event, making it easier to recall as well as alongside greater accuracy.
4- Cortex activity
When processing facts, 2 areas of the encephalon are activated (Broca’s as well as Wernicke’s area). H5N1 well-told even out tin strength out engage many additional areas, including the motor cortex, sensory cortex, as well as frontal cortex.
Here is the total infographic.
Source: onespot